Lakshmi Kumaran & Sridharan AttorneysAn ISO 9001 / 27001 certified law firm

The Business of Brands, by INTA

28th & 29th March 2019, New York

International Trademark Association (INTA) is organizing a conference in New York city on 28th & 29th March 2019.

This conference will have sessions to discuss certain topics like implications of IP transactions, budget building & key business issues.
Some of the other topics which will be deliberated upon include:
  • Understanding Key Business Issues
  • Effective Communication: Translating What Is Said into What Is Heard
  • The Numbers Game: Harnessing Data to Effectively Manage Resources and Budget
  • Brand Value: How Do You Measure a Feeling?
  • Issues related to Double taxation treaties, transfer pricing, income tax withholding rates
  • Responsible Advertising: Regulations, Duty of Care, and Other Obligations
  • Managing Your Brand Through Change
  • Brands and CSR
  • Ethics in Business: What We Can Learn from the Movies
  • Technology Tools and Brands: The Lightning Round
  • Engaging Consumers in the Fight Against Counterfeits
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